AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on iOS in the UK: Q2 2025
Explore the performance trends of the top personal finance apps in the UK for Q2 2025, including insights on downloads, revenue, and active user metrics.
In the second quarter of 2025, the top personal finance apps on iOS in the United Kingdom showed varied performance trends. This analysis, based on Sensor Tower data, highlights the key metrics for the leading applications.
Emma - Budget Planner Tracker from Emma Technologies LTD. saw a peak in weekly revenue at approximately $6K in early May. Weekly downloads fluctuated, reaching a high of 17.8K in mid-June. Active users increased from 174K to 189K by the end of June.
Splitwise demonstrated consistent growth, with revenue climbing to $22K by the end of June. Downloads rose steadily, peaking at 17K in late June. Active users experienced a resurgence, ending the quarter at 424K.
Budget Planner l Snoop Money recorded a notable revenue spike to $17K in early June. Downloads remained relatively stable, with a slight uptick to 5K in mid-June. Active users showed a slight decline, finishing at 157K.
Tembo - Savings and mortgages focused on maintaining user engagement, with active users hovering around 11K by the end of June. Downloads decreased over the quarter, dropping to 1.6K.
RoosterMoney: Kids Chores App had minor revenue changes, maintaining around $70 weekly. Downloads remained steady, averaging 3.7K weekly, while active users increased to 221K by the end of the quarter.
For more in-depth insights and data, visit Sensor Tower.
